Wholesale Sales Rep

Location Annapolis


The Wholesale Sales Representative is responsible for building, cultivating and growing Ceremony Coffee Roasters’ wholesale business and achieving sales and profitability targets. As a key member of the Wholesale team, this position is tasked with actively pursuing new wholesale business across a variety of channels as well as building business within established accounts. The Wholesale Sales Representative reports directly to the Wholesale Director and works closely with the Account Manager, Technical Services team, and Customer Service Representatives.

Job Description


  • Develop and execute sales strategy as directed by Wholesale Director to generate sales leads and build upon existing business to achieve sales and profitability targets
  • Maintain a priority based schedule for meeting with prospective customers
  • Develop a firm understanding of products and services offered and demonstrate this understanding in the sales process
  • Provide regular recaps of account visits and call frequency to Wholesale Director
  • Manage the sales cycle from prospect to new account to roll-out
  • Make “cold call” calls and visits to prospective accounts
  • Share enthusiasm for selling, brewing, and drinking our coffees and cold brew products
  • Effectively manage new prospect meetings and appointments
  • Demonstrate ability to prescreen and select wholesale customers
  • Sell and manage espresso and brewing equipment with wholesale customers
  • Hold regular coffee tastings, including cuppings and cold brew tastings
  • Ensure coffee quality among accounts through hands-on bar skills and coffee knowledge
  • Improve Ceremony’s customer relationships with a focus on profitability
  • Other duties as assigned


  • Minimum 2 years experience in wholesale sales
  • Bachelor’s degree required
  • Knowledge of Specialty coffee and Specialty coffee equipment required
  • Experience with Ceremony coffees and preparation techniques preferred

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  • Accepted file types: pdf.
  • Accepted file types: pdf.